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This web page fridstromfirearminstruction.com has the following in the site, "In a quiet country setting." Our analyzers saw that the webpage also stated " Contact, Location and Registration Info." The Website also said " Fridstrom Firearm Instruction offers NRA Shooting Courses, NRA Instructor Courses, NRA Personal Protection Courses, Minnesota Permit to Carry Requirements and Range Safety Officer Courses. We provide a relaxing atmosphere for optimum learning in a quiet country setting at Mora, MN less than one hour from the Minneapolis-St. With Over 30 Years Experience." The website's header had nra shooting courses as the most important optimized keyword. It is followed by mn permit to carry, nra instructor courses, and course schedule which isn't as ranked as highly as nra shooting courses. The next words fridstromfirearminstruction.com used was shooting. coaching was included but will not be seen by web engines.